Category Archives: Marketing

As part of marketing your Herbalife business, it’s really important that you’re building a customer list and then marketing to that list on a consistent basis. One of the best ways to do this is through a customer newsletter. You want one one which allows you to create autoresponders to automatically follow-up with your customers and prospective customers.

We’re proud to announce we’ve just “re-launched” the new HNN Newsletter feature. This works in conjunction with a your personal aweber account and allows you to build a customer list and send them a nicely formatted newsletter to your customers anytime you’d like.

Here’s a brief overview of setting the feature up. In the coming weeks we’ll be showing you how to create a newsletter and send out, and then also how you can create your own automatic sequence of emails.

Don’t have an aweber account? You can sign up here for just $1.

Rather keep things simple? Don’t worry, we also offer the ‘HNN Managed’ Newsletter which is available for you at no additional charge.

Over the next few weeks, I’m going to be writing a series of posts about local marketing, and the importance of submitting your site to free local directories.

These are important to get your information in front of as many prospective customers as possible. Today, I listed The Herbal Nutrition Network with Merchant Circle. It’s not obvious how to get a free listing, as they direct you to the paid service as soon as your submit your information. However, by following the verification link in the email provided you can complete your profile without signing up for a monthly fee.

==>If your Herbalife distributorship isn’t getting the business you deserve, check out this Google local training

I’ve been meaning to do a video tutorial over blogging and to explain one of the new aspects of the HNN blog – the featured distributor blogs on the HNN homepage. Until I get that done, this info may help you explain how the “featured blogs” work, and now you can maximize your chances of getting listed there.

As most of you already know, HNN now has a built-in blog for distributors. This allows you to add fresh content to your HNN website for your friends, family, and visitors. If you don’t currently blog, you should. It’s one of the easiest ways to encourage repeat visitors and promote your site to the world.

You may have noticed that some of the distributor blog posts are being featured on the HNN homepage. This gives you several benefits. First of all, your post could potentially be seen by hundreds of visitors to the HNN homepage. These visitors will be directed directly to your HNN website for more information about you and Herbalife products.

Additionally, a featured slot on our homepage will also mean that your blog post may be picked up by the search engines more quickly. This may result in additional traffic directly to your blog post from the various search engines.

Ready to get your post on the HNN homepage? Here are some ideas and tips to help you get started.

The first thing to realize is that any distributor’s post could potentially be featured on the homepage. All you need to do is start writing quality content from the “Blog” tab of the HNN back office. We regularly review all new posts and look for ones that will benefit our visitors. My first word of advice is to blog early and blog often. Once or twice a week at a minimum.

Also, you need to realize that we’re looking for relevant, original content. If you’re simply copying and pasting content from another website, we won’t feature those on the homepage. We analyze all blog posts and try to make sure that the content is fresh and original. If it’s not, we immediately reject it from the homepage.

Another thing to realize is that we are also looking for content that our visitors will find useful and beneficial. If your post is entirely self-serving, it probably won’t be featured on the homepage. Let me give you an example of some topics that visitors would find helpful, and some examples of some posts that are simply self-serving:

Sample “Helpful Posts”:

• How to Make the Perfect Herbalife Shake
• The 7 Elements of Successful and Lasting Weight Loss
• We Found Your Motivation (Tips for Staying Motivated)
• Shake Recipes of Formula 1 Nutritional Shake Mix
• What is the Herbalife Weight Loss Challenge?

As you can see, the above topics help answer questions. If you’re looking for more ideas, browse the Google keyword suggestion tool or Yahoo answers and see what kind of topics people are searching for. By meeting the need of other people, you demonstrate that you are knowledgeable and willing to help others.

Here are some sample posts that are simply self-serving, and won’t’ be featured:

“I am now selling Herbalife products, please email me at [email protected] or call me at 555-555-5555”

“These products are great. Call or email me to get started”

Notice how these posts are very general, and don’t really provide value to our website visitors? Internet searchers are looking for well-written content that helps them answer questions or solve problems. By meeting these needs, you can begin to build relationships with your website visitors.

Here are a couple of more tips to increase the likelihood that your post will be selected for the HNN homepage.

1) Make sure your post is long enough (250-300 words MINIMUM)
2) Make sure your post “excerpt” is descriptive and will engage our visitors
3) Avoid unusual formatting (colored fonts, large fonts, all caps, etc.)
4) Spell-check your posts and use proper punctuation

The featured blog posts on the HNN homepage can be a great way to get some free exposure for your Herbalife business. Just remember to keep blogging. Every post you publish on your site will be reviewed and considered for inclusion on the HNN homepage!

Questions? Contact us here.

This 24-week, multi-DVD workout program led by top fitness experts is based on the same integrity and science you’ve come to expect from Herbalife. Developed by Herbalife with the renowned physical therapist and performance specialist Robert Forster, this program is designed for people of any age or condition.

Why Herbalife24FIT is better than other home workout programs:

• Increases in intensity gradually, so you don’t work harder, you work out smarter.
• Addresses common vulnerabilities of the human body, regardless of age or previous activity level.
• Trains your body to burn fat instead of carbs.
• Offers more gain with less pain.

Ready to generate more leads for your Herbalife business? With the addition of the new HNN Blog, you now have a powerful traffic-generating tool at your disposal. To get started, login to the Herbal Nutrition Network member’s area, and look for the new “Blog” tab.

Do some keyword research and then begin to write targeted, relevant posts to help tell your Herbalife story to the world. Look for ways to integrate your target keywords (don’t forget to mention your local city and state), and then if you have another website, make sure you link to your blog post from another website to improve your rankings.

Not sure what to write, here are some ideas/keywords to get you started:

• What is Herbalife?
• Where can I buy Herbalife?
• Herbalife meal plans
• The Herbalife Diet: A Review
• Herbalife Products Explained
• How to become a Herbalife distributor
• My Herbalife Journey

As you can see, there is literally an endless number of things you can write about. What are you waiting for? Get BLOGGING!

Want to see a sample Herbalife blog post? Check this sample one out…

Herbalife announced a 2% price increase for the US and Canada effective March 6, and the new prices have been posted on the HNN websites.

Leads, leads, and more leads… it’s probably the one item you wish you had more of. As a HNN member, you now have access to a new training video which you won’t find anyplace else! You can now view this new 30 minute training video right now, for free, in the HNN member’s area. This video was designed to show you exactly what you need to do to make sure your website and contact information are accessible to potential clients in your area. I don’t want to give too much away, but you can preview this video, which was designed exclusively for Herbalife, right here. I’ll embed the preview video on this page for your convenience. To view all of it, you must login to your HNN account here.

If you like the content, please view the video on Youtube, and give us a “thumbs up” in order to show your appreciation!

Are you a Facebook user? Have you created a “fan page” for your Herbalife business? If so, you can now share product information on a new tab on your pages. All you need to do is create a Facebook page, and then go here to add the HNN Herbalife app to your page.

Here’s a screenshot of the finished product – click on the image to view larger screenshot:

HNN Facebook App

Contact us if you have any questions about using this new service!

HNN has been the trusted leader in retail, recruiting, and WLC websites since 1999. Did you know that you can save hundreds of dollars a year by using HNN as the source for your retail, recruiting and WLC website? HNN is open to any and all Herbalife Independent Distributors in 14 countries and growing!

Three websites, one low price, just $9.95 per month. That’s the HNN difference!

No Merchant Account Needed!

Did you know that you don’t need a merchant account with HNN? You can save HUNDREDS of dollars by using Propay or PayPal instead of an expensive merchant account! Upgrade to a merchant account when YOU are ready… when it makes sense for your monthly volume.

Until then, use HNN and your Propay account and take the money you’ve saved to invest in advertising and growing your business!

Summer can be a hard time for many home business, even for Herbalife distributors. With so many families traveling, eating out, and spending time on other activities, it can be hard for distributors to continue to work on their business.

However, people also tend to be more active in the summer, so it’s the best time of the year to lose weight since it’s easier to exercise.

With mid-year approaching, it’s a great time to re-evaluate all of your goals and objectives for the year, and make sure you’re on track both personally and professionally. Consider running a Herbalife Weight Loss Challenge with our LoseBig website. Attend a conference or a webinar so that you’ll continue to grow.

Finally, keep using your HNN retail website as a 24/7 sales agent for your distributor. Be consistent in sending people to your site to learn more, order online, or contact you.

Other ideas for keeping the momentum up in the summer? Let us know!